One area of marketing that is important is meeting people where they are at. Nowadays most people are on some form of social media and if these channels are not part of your marketing funnel, you’re probably missing out.
The good thing is that your level of social media involvement can be whatever you want to gain more market share.
This is where you can do your targeted marketing because all of the platforms will share demographic information so you can find your people. Plus your initial investment can be minimal. It doesn’t have to be expensive videos or graphics, it can be a simple image with text. If you notice you’re getting engagement that’s when you can invest more or adjust.
Let’s say you love TikTok and you’ve decided you want to advertise there. Well if your audience is between the ages of 10 – 29 you’re in the right place*. However, if your products are for older age groups like 50-59 you’ll need to keep in mind that less of your targeted audience is there. You can still market there but maybe a platform like X is a better option.
That is a relatively simple example but that’s the point. Let’s keep these complex things simple so we can be active and take advantage of these channels.
If you need any help with social media marketing or just want to talk, feel free to contact us.
*Demographic information provided by Exploding Topics