This seems like a straightforward question. Here at BOYGA, we’re selling digital marketing services…or are we? Well, it depends on your perspective. If we put ourselves in our clients’ shoes, of course, it’s brand recognition, reputation management, a website, or…
Over the years we’ve seen many logos and some have been very good and others have needed work. When building websites we’ve come across situations where a client had to reengage with their logo designer (if that was not us)…
Embrace It! We know. It’s not usual to get the answer immediately, but that’s what we’re about – being upfront and direct. We believe you should embrace Artificial Intelligence (AI) with open arms, but use caution. We know many of…
One area of marketing that is important is meeting people where they are at. Nowadays most people are on some form of social media and if these channels are not part of your marketing funnel, you’re probably missing out. The…
A good thing to think about when you’re thinking about your website is the site architecture. This ties into our previous posts’ 3 Key Pieces to Understand About Websites and Goals! So what exactly is website architecture? It’s the blueprint…
I know it says goals but it should really say goal, without the “s” at the end. Why? Because your website should have one primary goal. The goal is the reason behind your website’s existence. Don’t get me wrong, your…
When you’re starting to think about creating a website and building out your digital presence there are three key pieces to understand: The three areas above are the bare minimum of things you’ll want to understand. There are many more…